Replace the form. Capture the conversation.
Better leads. Better measurement. A loop that learns.
Every campaign gets its own microsite. Engage sits on each one as an AI assistant — replacing the lead form with a conversation, qualifying visitors in the moment, and feeding warm, briefed leads to whoever owns the campaign — straight into your CRM, or into Pilot for the call itself.
Qualify in the moment. Brief at the handover. Feed back to the loop.
Three jobs, one assistant. Engage sits on the campaign microsite as a chat — qualifies the visitor, feeds briefed leads to the campaign owner for distribution to a seller, and feeds Signal so the next campaign starts smarter than this one.
The conversation does the form's job — better.
Context-aware questions. Three or four exchanges to capture role, team size, timeline, trigger event and the alternative they're comparing against.
The lead lands with the campaign owner. The seller calls with the conversation in hand.
Engage feeds each briefed lead to whoever owns the campaign — vendor, distributor or reseller — who distributes it to the seller best placed to close. The seller works it wherever they work: in their own CRM, or opened straight in Pilot. Either way they get the questions asked, the objections raised, the context shared. Not a name and an email.
Every conversation makes the next campaign smarter.
Conversations feed into Signal. Signal turns them into the next campaign's brief.
Engage first. Alone. One campaign.
You don't buy the platform on day one. We attach one component — Engage — to a single campaign, sized for existing MDF. Six weeks. Then we measure. Then we expand.
One live vendor campaign. Funded from existing MDF.
Pick a campaign that's already running — an Acrobat Studio push, say. Engage attaches to its microsite; the existing landing page stays. By week six: measured conversion lift, clean attribution back to the spend.
Same vendor, more campaigns. Quarterly recurring spend.
Three to five active microsites per quarter. A recurring MDF line, and a number you can take to the next campaign.
A standing programme line.
Engage becomes the default on every campaign, not a pilot you re-justify each time. Delivered by us, renewed yearly, funded from the standing MDF line.
The wedge is small. The expansion writes itself. Add Pilot for call coaching once Engage proves itself. By month twelve, platform-level conversations — every campaign funded from MDF.
One vendor. One campaign. Six weeks.
Pick a campaign with an existing MDF line. We attach Engage to the microsite in five working days and brief the AI on the campaign. Leads land with you, briefed — into your CRM, or straight into Pilot for your sellers. Six weeks later, you have a number for your next QBR.